8 years after inception P4 radio was re-launched as Heart 104.9 FM with the tag line 'Cape Town Soul'. P4 Radio was the first radio station is South Africa to target and attract high income earners from the black and coloured communities of South Africa and see positive growth in both revenue and audience. Then P4 radio was considered one of the fastest growing radio stations in South Africa at the time. Heart 104.9 FM was originally launched as P4 radio in July 1997.

Heart FM broadcasts in English and Afrikaans. Listeners are also spoilt for choice with intelligent talk and entertainment spanning across shows. The station attracts more than 634 000 listeners weekly (RAMS 2015/1) with its mix of jazz, soul, pop, old school, house and disco – a perfect mix of old and new. Listeners are very brand conscious and are fiercely loyal to the Heart FM brand. Heart FM listeners have strong family ties, are socially aware and committed to enjoying life to the full. Heart FM broadcasts in the greater Western Cape region including Cape Town and surrounding areas including the Drakenstein, West Coast, Swartland, Overberg and Overstrand.

Heart FM broadcasts in the greater Western Cape region including Cape Town (104.9FM) and surrounding areas including the Drakenstein (102.7FM), West Coast (106.3FM), Swartland (106.3FM), Overberg (88.1FM) and Overstrand 88.8FM Heart 104.9 FM is a 24-hour music radio station, situated in Greenpoint, Cape Town, South Africa, known as Cape Town's Beat.

Heart radio station